The Team

Joe Liebke, MBA
CEO and Broker
CA BRE# 01370649 and NMLS# 1410683
Certified Negotiation Expert (CNE) Certified International Property Specialist (GPS, CIPS) Mr. Joe Liebke is a Los Angeles native and seasoned executive with outstanding business development, negotiation, and leadership skills- complemented by a top tier business school MBA. Mr. Liebke always performs at the highest level of business production and sales volume – a top 1% producer. He has over 20 years of real estate experience and is a DRE registered California Real Estate Broker. As a Real Estate and Mortgage Broker/Banker he and his team funded over $2 billion in real state transactions over a 5 year period, making him the top producer and leader of the number one team at a national bank. He is an avid passionate entrepreneur and has built and sold several successful ventures. Mr. Liebke is currently the CEO and Broker for The Lux Group, Inc. a premier full service real estate firm and an active member Broker REALTOR of the Beverly Hills/Greater Los Angeles Association of Realtors, The California Association of Realtors and the National Association of Realtors. Mr. Liebke is also the Founder and Executive Director of Hollywood House, a philanthropic organization benefitting Habitat For Humanity.
David “DJ” James Berg
President
CA BRE# 01327057
As president of The Lux Group, Inc., David “DJ” Berg brings a wealth of experience to the team. After investing in both residential and commercial real estate in several states, DJ began his own real estate company which was later sold to Coldwell Banker Orange County. Success in management at Coldwell Banker led him to make the transition to Prudential CA Reality Cosner Group, where he grew the branch to the thirteenth largest Prudential Brokerage in North America. In 2008, DJ began working for Keller Williams, where his innovative strategies and motivational skills led the Pasadena brokerage to numerous successes. DJ turned the Keller Williams Pasadena brokerage into the number one branch in the region for four consecutive years. Under DJ’s leadership, the brokerage also became one of the top ten branches in California, and ranked within the top ten percent of performing branches across the country. DJ became owner and operating principle of Keller Williams Palos Verdes in 2011, and owns and launched Keller Williams Huntington Beach in 2013. In 2016, DJ became the operating principal of Keller Williams Hollywood Hills, the #1 volume producing office on the Sunset Strip. When he isn’t leading teams to tremendous success, he spends time creating extraordinary memories with his son, David James Berg IV.
Jordan Greenbaum
Vice President
Mr. Jordan Greenbaum serves as the Vice President of The Lux Group. He leads collaborative efforts between the sales, marketing, accounting, finance, and customer service departments in the organization. His management expertise facilitates ongoing cooperation between the luxury real estate sales and rentals teams. Mr. Greenbaum's background includes a wide variety of real estate services as well as management in the hospitality industry. An expert in residential real estate assets, he reliably manages investments for maximum income and profitability in luxury markets. He is a key executive that contributes at the highest level to the company's commitment to providing exceptional service and support for clientele. Mr. Greenbaum is originally from Washington D.C. and has been a Los Angeles resident for the past 10 years.
David Welch
Director of Commercial Real Estate
David serves as Director of Commercial Real Estate Investment Sales for the Lux Group, an elite division of Keller Williams. For over a decade, David has delivered impactful solutions for clients by understanding their real estate goals and developing a solution tailored specifically to their needs. He began my career with Marcus & Millichap, where he was promoted to Senior Associate then transferred to Keller Williams Commercial in 2008.
Dana Daniels
Estates Management Director
CA BRE# 01416105
Mr. Dana Daniels leads the property management division for The Lux Group. His professional experience includes over 11 years as a licensed Real Estate Broker. He has experience and expertise in Commercial-Residential Sales, Leasing, Relocation Services and Investor Acquisitions. In addition, he has worked with REO Asset Managers in the disposition of Bank Owned properties and completed Broker Price Opinions on their behalf. Mr. Daniels professional experience also includes 12 years with the wireless telecom industry in Project Management, Site Acquisition Management, Regulatory Compliance and Construction. Dana was raised on the Oregon Coast in Seaside. He later attended Portland State University and studied business management. He has resided in the Los Angeles region since 2003 - working and playing throughout the region. Some of his interests include; Golfing, Biking, Snowboarding, Hiking, Weight Training, The NFL, Cooking, ATVs and Traveling.
Brad Harpur
Director of Luxury Rentals
CA BRE# 01956184
Mr. Brad Harpur is a lifelong Los Angeles native, originally from Palos Verdes Estates and now residing on the Westside. Mr. Harpur has a deep knowledge of the Hollywood Hills and Beverly Hills rental markets, and specializes in the marketing and management of local rental properties. He received his degree in business administration at the University of Southern California, and has been a member of our team since 2014. Mr. Harpur is an active member REALTOR of the Beverly Hills/Greater Los Angeles Association of Realtors, The California Association of Realtors and the National Association of Realtors.
Rhonda Scott
Luxury Estates Director
CA BRE# 01814437
Rhonda Scott is an expert Real Estate consultant who specializes in helping clients to build their individual wealth portfolios. With many victories in improving clients’ financial states through real estate transactions, Rhonda brings years of experience working with both residential and commercial properties to The Lux Group, Inc. She possesses a keen understanding of the real estate industry, and remains consistently educated on the changing trends in the real estate, mortage, and financial markets. Rhonda is licensed to practice real estate in both the state of California and in British Columbia. Many of her clients include investors, and she has ample experience working cross-border with relocating individuals. Within the Los Angeles area, Rhonda specializes in real estate for Beverly Hills, the Hollywood Hills, West Hollywood, Bel Air, and Westwood. By pairing a professional and ambitious team with cutting edge technology, Rhonda offers dramatic increases in speed, efficiency, and innovation – all fundamental components for achieving successful results.
Chris O' Brien
Senior Buyer Specialist
CA BRE# 02006999
Originally from the Washington, D.C. area, Chris has worked as a real estate professional in both Manhattan and Los Angeles for over seven years. After graduating from James Madison University, he taught Theology at a High School on the Upper West Side of Manhattan and believes strongly that Real Estate is a profession that should be based first on principles of trust and honesty. Chris prides himself on putting people first and working to ensure his clients’ needs are met. “I believe my job is to listen to people and build lasting relationships. I think that’s the best way to provide my clients with a positive experience.” In addition to real estate Chris works as an actor and a musician. His passion for the arts and the cultural setting that Los Angeles provides make him a dedicated Los Angeles real estate professional. For a testimonial with happy customers see the New York Times piece below: Testimonial List
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