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The Team

Joe Liebke, MBA
CEO and Broker
CA BRE# 01370649
Certified Negotiation Expert (CNE) Certified International Property Specialist (GPS, CIPS) Mr. Joe Liebke is a Los Angeles native and seasoned executive with outstanding business development, negotiation, and leadership skills- complemented by a top tier business school MBA. Mr. Liebke always performs at the highest level of business production and sales volume – a top 1% producer. He has over 20 years of real estate experience and is a DRE registered California Real Estate Broker. As a Real Estate and Mortgage Broker/Banker he and his team funded over $2 billion in real state transactions over a 5 year period, making him the top producer and leader of the number one team at a national bank. He is an avid passionate entrepreneur and has built and sold several successful ventures. Mr. Liebke is currently the CEO and Broker for The Lux Group, Inc. a premier full service real estate firm and an active member Broker REALTOR of the Beverly Hills/Greater Los Angeles Association of Realtors, The California Association of Realtors and the National Association of Realtors. Mr. Liebke is also the Founder and Executive Director of Hollywood House, a philanthropic organization benefitting Habitat For Humanity.
Jordan Greenbaum
Vice President
CA BRE# 02012759
Mr. Jordan Greenbaum serves as the Vice President of The Lux Group. He leads collaborative efforts between the sales, marketing, accounting, finance, and customer service departments in the organization. His management expertise facilitates ongoing cooperation between the luxury real estate sales and rentals teams. Mr. Greenbaum's background includes a wide variety of real estate services as well as management in the hospitality industry. An expert in residential real estate assets, he reliably manages investments for maximum income and profitability in luxury markets. He is a key executive that contributes at the highest level to the company's commitment to providing exceptional service and support for clientele. Mr. Greenbaum is originally from Washington D.C. and has been a Los Angeles resident for the past 10 years.
Eddie Fallah
Luxury Estates Director
CA BRE# 01969011
Eddie Fallah serves as the Estates Director of the Lux Group. Having attended one of the top business schools in Canada, Eddie quickly transferred a successful Real Estate and Mortgage Lending background to the Los Angeles market, quickly gaining exposure to some of the most lucrative deals, none bigger than his involvement in the assisting the selling of the Playboy Mansion in 2016. By further implementing his business development, marketing, and sales skills he was able to carve a career in the hospitality space as well, becoming an expert in the Los Angeles market. With experience in all facets of Real Estate, from the purchasing and selling of personal homes and investment properties to maximum income generation of investment properties through executive rentals providing higher cap rates, Eddie is a well rounded Real Estate professional who can service clients in several areas. Eddie is originally from Vancouver, Canada and has resided in Los Angeles for the past 6 years.